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Laura Russell talks on marketing

Laura Russell talks on marketing

BAG Lecture

April 26, 2012 | 7:00 pm - 9:00 pm

Marketing 101 for Book Artists

So, you’ve made a few artist books, now what do you do with them? Come learn how to send them out into the world and maybe make a little income to pay for future book ideas. Laura Russell combines her 15 years of professional experience in the world of marketing; her venture as the owner of 23 Sandy Gallery; and her experience making and peddling her own limited-edition artist books to talk about the art of selling artist books. She’ll discuss marketing plans, pricing, promotional materials, internet sales, book fairs as well as how to approach dealers, galleries, institutions and collectors. You’ll go home with a list of resources and some great ideas for promoting yourself and your books.

BAG member Laura Russell is the owner of 23 Sandy Gallery, a fine art gallery in Portland, Oregon that presents local and national artists working in the fields of book and paper arts, photography and mixed media. Laura holds a BBA from Northwood University and had a 15-year career in graphic design and marketing before becoming a full time working artist in 2002 and then opening the gallery in 2007. She has served on the boards of several organizations including Art Source Portland, Photolucida, the Portland Art Dealers Association and the Colorado Women’s Caucus for Art. Laura is also a photographer and book artist who creates hand-bound, limited-edition artist books and exhibits widely. Her artist books are collected by many museums and libraries; including the University of California, the Museum of Modern Art in New York and the Tate Collection in London.

Check out her website at: http://www.23sandy.com

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